Marketing: Marketing on the Internet Textbooks

Return to Marketing

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd Edition

By Chuck Hemann, Ken Burbary

ISBN-10: 0-7897-5960-8 | ISBN-13: 978-0-7897-5960-3 | ©2018 Que

Price: $39.99

Brand Flip, The: Why customers now run companies and how to profit from it

By Marty Neumeier

ISBN-10: 0-13-417281-7 | ISBN-13: 978-0-13-417281-1 | ©2016 New Riders

Price: $39.99

Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition

By Al Lieberman, Pat Esgate

ISBN-10: 0-13-419467-5 | ISBN-13: 978-0-13-419467-7 | ©2013 Pearson FT Press

Price: $46.99