Marketing: Introduction to Pricing Textbooks

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (paperback)

By Jagmohan Raju, Z. Zhang

ISBN-10: 0-13-438499-7 | ISBN-13: 978-0-13-438499-3 | ©2010 FT Press

Price: $44.99