Marketing: Marketing Research Textbooks

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Marketing Metrics, 4th Edition

By Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein

ISBN-10: 0-13-671713-6 | ISBN-13: 978-0-13-671713-3 | ©2021 Pearson

Price: $49.99

Marketing Research -- Rental Edition, 9th Edition

By Alvin C. Burns, Ann F. Veeck

ISBN-10: 0-13-489512-6 | ISBN-13: 978-0-13-489512-3 | ©2020 Pearson

Price: $79.99

Marketing Research: An Applied Orientation, 7th Edition

By Naresh K. Malhotra

ISBN-10: 0-13-473484-X | ISBN-13: 978-0-13-473484-2 | ©2019 Pearson

Price: $313.32 $250.66

Where to Play: 3 steps for discovering your most valuable market opportunities

By Marc Gruber, Sharon Tal

ISBN-10: 1-292-17892-2 | ISBN-13: 978-1-292-17892-9 | ©2018 FT Publishing International

Price: $27.50