Marketing: Marketing Management Textbooks

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Marketing Metrics, 4th Edition

By Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein

ISBN-10: 0-13-671713-6 | ISBN-13: 978-0-13-671713-3 | ©2021 Pearson

Price: $49.99

Digital Marketing, 7th Edition

By Dave Chaffey, Fiona Ellis-Chadwick

ISBN-10: 1-292-24157-8 | ISBN-13: 978-1-292-24157-9 | ©2019 Pearson

Price: $203.84 $193.65

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd Edition

By Chuck Hemann, Ken Burbary

ISBN-10: 0-7897-5960-8 | ISBN-13: 978-0-7897-5960-3 | ©2018 Que

Price: $39.99

Six Rules of Brand Revitalization, Second Edition: Learn the Most Common Branding Mistakes and How to Avoid Them, 2nd Edition

By Larry Light, Joan Kiddon

ISBN-10: 0-13-450783-5 | ISBN-13: 978-0-13-450783-5 | ©2016 Pearson FT Press

Price: $39.99

2014 MyLab Marketing without Pearson eText -- Instant Access -- for Marketing Management, 14th Edition

By Philip T. Kotler, Philip T. Kotler, Kevin Lane Keller

ISBN-10: 0-13-376673-X | ISBN-13: 978-0-13-376673-8 | ©2012 Pearson

Price: $74.99

Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition

By Al Lieberman, Pat Esgate

ISBN-10: 0-13-419467-5 | ISBN-13: 978-0-13-419467-7 | ©2013 Pearson FT Press

Price: $46.99