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MyLab Marketing with Pearson eText Instant Access for Marketing: An Introduction, 15th Edition

By Gary Armstrong, Philip Kotler

ISBN-10: 0-13-747649-3 | ISBN-13: 978-0-13-747649-7 | ©2023 Pearson

Price: $109.99

Brand Flip, The: Why customers now run companies and how to profit from it

By Marty Neumeier

ISBN-10: 0-13-417281-7 | ISBN-13: 978-0-13-417281-1 | ©2016 New Riders

Price: $39.99